Case Study Bmw Sustainable Operations Essay - 857 Words

BMW Sustainable Operations Bayerische Moteren Werke AG (Bavarian Motor Works), or BMW, is a German luxury vehicle, motorcycle, and engine manufacturing company founded in 1916. The company has its headquarter in Germany, but also has an American facility in Spartanburg, South Carolina. In addition, BMW is celebrating its 100-year anniversary this year. Being in the automotive industry, one would be surprised at how a company values sustainability, especially when it focuses on the interrelationship between the triple bottom line. However, the BMW Group has been named the world’s most sustainable automotive company again by the Dow Jones Sustainability Indexes (DJSI). The head of Sustainability and Environmental Protection, Ursula Mathar, stated, â€Å"For us, sustainability is an important part of our identity and our strategy. We have accomplished a great deal in recent years and continue to set ourselves concrete goals for the future †¦ This shows that our activities continue to have an impact a nd we are on the right track† (The BMW Group). This company defines its sustainable operations by taking social and environmental responsibility for everything they do. The BMW Group has extensive initiatives that affect the planet by reducing its carbon footprint, their profits by effectively utilizing renewable resources, and their people by providing diverse opportunities and protecting self-wellbeing. With sustainability being an integral part of their company, BMW has set forth itsShow MoreRelatedAutomotive Industry and Porsche Production Line1641 Words   |  7 PagesShona L. Thomas- Porsche Case Study 1.) General Environment Factors for Porsche: A.) Demographic segment for Porsche is Age and Income distribution. 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